What is Al Día

Al Día is the leading Spanish-language daily in North Texas. Most Local. Most Complete. Most Read.

AT-A-GLANCE

• Name – Al Día means “Up to Date,” “Informed”
• Market – Dallas-Ft. Worth, the 6th largest Hispanic market in the U.S. and the fastest-growing among top 101
• Buying Power - $20.8 billion22
• Language – Spanish3
• Largest Reach – Net circulation of 44,963 on Saturday and 31,783 average Monday-Friday
• Highest Frequency – Daily, six days Monday through Saturday
• Home Delivery – The only Spanish-language daily with home delivery in 5-county are: Dallas, Collin, Denton, Rockwall, and Tarrant
• ABC Audited – The gold standard in third party verification
• Premium Distribution – Thousands of distribution points via single copy boxes and retailers
• Most local news and sports – Quality, original, late-breaking with emphasis on practical information
• Award-winning – A highly awarded Spanish-language newspaper and companion website
• Community- Al Día supports hundreds of organizations and events
• Sports and entertainment promotions – Dallas Cowboys, Texas Rangers, Dallas Mavericks, Dallas Desperados, FC Dallas and Interliga soccer games, as well as key concerts, movies, and much more
• Leading Advertisers – AT&T Wireless, Bank of America, Bank One, Chase Bank, Circuit City, Dillard’s, ESPN-Deportes, Foley’s, Home Depot, Jack Daniels, JC Penney, Macy’s, MetLife, SBC, Secure Horizons, Target, Verizon, Wal-Mart, Western Union, Washington Mutual and many more

1-Synovate Research – 2004 U.S. Hispanic Market Report; Scarborough Multi-Market R2 ’01; R2 ’04 ranked by increase in Hispanic population, ’01-‘04
2-Synovate Research - 2004 U.S. Hispanic Market Report
3-Audit Bureau of Circulation audit report for 12 months ended March 31, 2005

Al Día offers exceptional reach and efficiency, as well as innovative ways to engage the Hispanic audience in the newspaper, online, at events and with many other consumer promotions.

News & Sports

Al Día focuses squarely on the interests of the Hispanic reader, with a strong emphasis on practical information and high-impact visuals. Al Día has the largest news staff for single-market Spanish-language newspapers in the Southwest, delivering the most late-breaking, comprehensive and unrivaled news and sports stories, including expanded sports coverage every Monday in Punto Extra.

Features

Tu Salud (Health)-MONDAY Readers depend on it every week to learn about healthy diets, active lifestyles and reducing the risk of disease

Tu Dinero (Your Money)-TUESDAY Practical advice for managing money, credit cards, reducing debt, and financing a first car or home

Tu Casa (House & Garden)-TUESDAY Decorating ideas and loads of tips for improving the home and garden

Tu Famílía (Family)-TUESDAY From bilingualism to adoption, readers find topics about modern family life that hit home

Educación (Education)-WEDNESDAY Innovative programs form computing and language arts and music, as well as calendars, briefs, and the popular teacher and student of the week feature

Mujer (Style)-WEDNESDAY Celebrating the exciting world of fashion, from international influences to the local scene

Tu Musica (Music)-THURSDAY This lively section covers the music scene like no other, from norteñas to rock en español, from up and comers to music royalty

Famosos (Celebrities)-FRIDAY Profiles, interviews, and all the latest on the starts of movies, music, and television

La Vida (Entertainment Guide)-FRIDAY The premier guide to everything happening around town. Dining, theater, music, movies and more, for people on the go that want to make the most of their leisure time

Comer y Beber (Food)-SATURDAY Readers clip and save their favorite recipes and enjoy the latest happenings and tips in the culinary world

Viajes (Travel)-SATURDAY From the tropical jungles of South America to the concrete jungle of Manhattan, readers stay up to date on travel destinations near and far

Classified: Automotriz (Cars); Empleos (Jobs); Tu Nuevo Hogar (Homes)
Whether it’s a new job, car apartment, auctions or garage sales, readers find what they need in the most comprehensive local classified section

Online: aldiatx.com The BEST Spanish-language local news website in the Southwest, with breaking news, special features, video, audio.

“We are very proud that our deep commitment to the Hispanic community of North Texas has been recognized with top honors by the Press Club of Dallas, the Texas Associated Press Managing Editors, National Association of Hispanic Publications, National Association of Hispanic Journalists, Newspaper Association of America, Radio Television News Directors Association and the National Television Academy.” Gilbert Bailón, Editor and Publisher