About: Community Services

COMMUNITY PARTNERSHIP OPPORTUNITIES  

The Community Services department manages the community involvement in the Dallas-Fort Worth area for the following brands: The Dallas Morning News, WFAA-TV, Al Día, Neighborsgo and Quick.

Our Community Services team develops and maintains relationships with local nonprofit organizations to increase the brand recognition of our companies, create goodwill in the community and generate revenue opportunities.

Currently, the department has sponsorship agreements with more than 300 nonprofits.

EVENT SPONSORSHIP

Sponsorship requests should be submitted for consideration four to six months prior to the event.

Following are a few questions we typically ask when considering a sponsorship request:

• What nonprofit organization benefits from the event?  Do we already sponsor something benefiting that nonprofit organization?

• Is the event open to the public?

• Is the event affordable? (We typically sponsor events with a ticket price of $50 or less.)

• Is the event of interest to a large number of viewers/readers?

• Does it pose a major conflict with anything we currently sponsor?

• Are at least a few thousand people expected to attend?

• Is it a first-time event?  (Typically, we do not sponsor first-time events.)

• What other sponsors have already been confirmed?  What is their level of support? 

• What visibility/benefits can we expect for our support?

For more sponsorship information, contact:

Dallas-area events:
Monica Egert Smith, Senior Director, Community Services
214-977-7256 – megert@dallasnews.com

Suburban-area events:
Tracey New, Community Services Director
214-977-6245 – tnew@wfaa.com

You also may complete our online sponsorship application:
http://forms.belointeractive.com/dallas/sponsorship/?mediaaccess

CAUSE-RELATED MARKETING

Our Community Services team can also help your organization with paid advertising opportunities. Our partnership executives work with all of our Dallas media properties and products (including The Dallas Morning News, WFAA-TV, Al Dia, Quick, DallasNews.com, GuideLive.com and WFAA.com), and can help your organization create highly effective and cost-efficient cause-related marketing campaigns.

We can also help create media campaigns to be underwritten by your corporate sponsors.

For paid advertising inquiries please contact:

Elizabeth Liser, Corporate Community Partnership Executive
214-977-7044 – eliser@dallasnews.com

Stephanie Wilcox, Corporate Community Partnership Executive
214-977-7069 – swilcox@dallasnews.com